MAGAZINE
Insights & expertise from the marketing world
Marketing and communication are evolving rapidly in the modern media world. Read our magazine for the latest insights and our own perspective on topics that move us.
Emotionale Intelligenz: Die unsichtbare Kraft hinter erfolgreichen B2B-Marken
Warum fühlen wir uns von manchen Marken verstanden und wertgeschätzt, während andere uns kalt lassen? Die Antwort liegt in ihrer emotionalen Intelligenz (EQ). ...
What B2B marketers can learn from a medieval blacksmith
In the Middle Ages, the sword was an indispensable instrument for nobles and warriors, as well as a symbol of prestige and power. Although some ...
German Business Awards 2023: We are "Most Innovative B2B Marketing Agency
This is how we like to start our second company year! We are delighted and excited to announce that our B2B marketing agency has won this year's German Busines ...
"En remote" is en vogue: when job and family go hand in hand!
Our modern working world has changed. Terms like remote work and hybrid work models are on everyone's lips. The COVID-19 pandemic has shown us ...
Patience is the key: Why B2B marketing requires more than just a "switch
Marketing is often misinterpreted, especially at management levels: Invest in a new MarTech tool, flip the switch, and voila: like magic, customers flood in. In truth, effective B2B marketing requires patience, effort, and a dynamic ability to adapt.
The underestimated alliance - Brand & Communication
Companies often still think in silos. That is, different departments are too rarely encouraged to work closely together. Especially on d ...
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