We are EPOS. As a specialized B2B marketing and communications agency, we help technology companies translate complex topics into compelling messages.
Through targeted brand-building, data-driven campaigns, and in-depth B2B expertise, we ensure that you reach your target audiences and achieve sustainable growth.
In B2B business, the task of convincing prospects is often left entirely to the sales team. However, 70 percent of modern B2B decision-makers now gather information digitally before they even make contact. As your B2B marketing agency, we adapt proven methods so that they can be effortlessly applied to complex technology offerings.
Are you looking for a quick and secret backdoor into the mind of potential buyers? Don't worry, we don't offer shady manipulation techniques. We are reshaping established marketing methods to make them easily applicable for complex B2B offerings.
Brand character and values determine the topics covered by corporate communications and media relations.
The content strategy is aligned with the relevance criteria of the target groups that the brand is intended to address.
The brand's posts, appearance, and visual identity are based on the guiding principles defined in the branding process.
Every brand should also answer what it offers and for whom it is suitable. The answers form the basis for compelling sales materials.
As with content, branding can also help in selecting suitable and convincing topics for thought leadership campaigns.
Brand ambassadors and influencers occupy topics that effectively promote the brand and products to the outside world.
Modern B2B marketing must generate demand where decision-makers are. Whether as a B2B marketing, communications, or advertising agency for technology companies—we bring the strategic depth that complex offerings require. That’s why we offer you exactly the building blocks you need for measurable success:
Reach target audiences with tailored messages and position your brand as a thought leader in the technology industry.
Inhalte, die Entscheider überzeugen – von der Strategie über Whitepapers bis zu Landingpages und Content-Architekturen.
Presenting complex topics in a compelling way. As a B2B PR agency, we translate your technological expertise into relevant content for trade media and social media.
Sichtbarkeit in KI-Suchsystemen wie ChatGPT, Perplexity und Google AI Overviews gezielt aufbauen und messen.
KI-gestützte Prozesse, Marketing-Automation und datengetriebene Kampagnen für effizienteres B2B-Marketing.
LinkedIn-Präsenz, Corporate Influencer und Social Selling – gezielt für B2B-Unternehmen mit komplexen Angeboten.
We firmly believe that B2B marketing for technology companies must be just as innovative as B2C advertising. With 20 years of experience at international agencies, we founded EPOS to bridge this very gap. We understand your complex products and translate them into messaging that convinces B2B decision-makers.
B2B marketing encompasses all measures with which companies acquire or develop other companies as customers. The focus is on problem solving, trust and expertise. Decision-making processes are more complex and involve multiple stakeholders. Effective B2B marketing relies on professional authority, clear benefits and long-term relationships.
A B2B marketing agency helps companies market their products and services to other business customers (business-to-business) in a targeted manner. Unlike B2C marketing, B2B marketing focuses on long decision-making cycles, multiple decision-makers, and offerings that require explanation. Typical services include brand strategy, content marketing, PR, lead generation, and digital communication.
Artificial intelligence is fundamentally transforming B2B marketing: from faster content creation to AI-powered lead scoring and optimization for AI search engines (Generative Engine Optimization). A clear strategy is crucial here—AI is a tool that creates added value only when it is tailored to the specific challenges of B2B business. Learn more about our services as a AI marketing agency.
The costs of a B2B marketing agency vary depending on the scope of services, project size, and area of specialization. EPOS works with both project budgets and monthly retainer fees. We recommend a no-obligation initial consultationto discuss your specific needs and develop a customized proposal.
EPOS specializes in technology and innovation companies. With 20 years of experience at international agencies and companies, we combine strategic brand building with measurable performance. We don’t work with generic concepts; instead, we develop strategies tailored to the long sales cycles and discerning decision-makers in the B2B technology sector.
B2C is aimed at emotional, quick purchasing decisions; B2B at fact-based, low-risk decisions. B2B decision-making processes take an average of 3-6 months and require internal coordination (Forrester, 2024). In addition, technical expertise plays a greater role than in B2C.
Then get in direct contact with us. We are excited about your plans and projects.
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