Wir sind EPOS. Als spezialisierte B2B-Marketing- und Kommunikationsagentur helfen wir Technologieunternehmen dabei, komplexe Themen in überzeugende Botschaften und effektive Kampagnen zu übersetzen.
Through targeted brand-building, data-driven campaigns, and in-depth B2B expertise, we ensure that you reach your target audiences and achieve sustainable growth.
Im B2B-Geschäft wird die Überzeugungsarbeit häufig allein dem Vertriebsteam überlassen. Doch moderne B2B-Entscheider informieren sich heute zu 70 Prozent digital, bevor sie überhaupt Kontakt aufnehmen. Als Ihre B2B Marketing Agentur strukturieren wir bewährte Methoden so um, dass sie sich mühelos für komplexe Technologie-Angebote einsetzen lassen.
Are you looking for a quick and secret backdoor into the mind of potential buyers? Don't worry, we don't offer shady manipulation techniques. We are reshaping established marketing methods to make them easily applicable for complex B2B offerings.
Brand character and values determine the topics covered by corporate communications and media relations.
The content strategy is aligned with the relevance criteria of the target groups that the brand is intended to address.
The brand's posts, appearance, and visual identity are based on the guiding principles defined in the branding process.
Every brand should also answer what it offers and for whom it is suitable. The answers form the basis for compelling sales materials.
As with content, branding can also help in selecting suitable and convincing topics for thought leadership campaigns.
Brand ambassadors and influencers occupy topics that effectively promote the brand and products to the outside world.
Modern B2B marketing must generate demand where decision-makers are. Whether as a B2B marketing, communications, or advertising agency for technology companies—we bring the strategic depth that complex offerings require. That’s why we offer you exactly the building blocks you need for measurable success:
Zielgruppen mit passgenauen Botschaften erreichen und Ihre Marke als Thought Leader in der Technologie-Branche positionieren. Erfahren Sie mehr über unsere Arbeit als B2B Markenstragie Agentur.
Inhalte, die Entscheider überzeugen – von der Strategie über Whitepapers bis zu Landingpages und Content-Architekturen.
Komplexe Themen fesselnd aufbereiten. Als B2B-PR-Agentur übersetzen wir Ihre Technologie-Expertise in relevanten Content für Fachmedien und Social Media. Erfahren Sie mehr über unsere Arbeit als B2B PR Agentur.
Sichtbarkeit in KI-Suchsystemen wie ChatGPT, Perplexity und Google AI Overviews gezielt aufbauen und messen. Erfahren Sie mehr über unsere Arbeit als B2B GEO Agentur.
KI-gestützte Prozesse, Marketing-Automation und datengetriebene Kampagnen für effizienteres B2B-Marketing. Erfahren Sie mehr über unsere Arbeit als B2B KI Agentur.
LinkedIn-Präsenz, Corporate Influencer und Social Selling – gezielt für B2B-Unternehmen mit komplexen Angeboten. Erfahren Sie mehr über unsere Arbeit als B2B Social Media Agentur.
We firmly believe that B2B marketing for technology companies must be just as innovative as B2C advertising. With 20 years of experience at international agencies, we founded EPOS to bridge this very gap. We understand your complex products and translate them into messaging that convinces B2B decision-makers.
B2B marketing encompasses all measures with which companies acquire or develop other companies as customers. The focus is on problem solving, trust and expertise. Decision-making processes are more complex and involve multiple stakeholders. Effective B2B marketing relies on professional authority, clear benefits and long-term relationships.
A B2B marketing agency helps companies market their products and services to other business customers (business-to-business) in a targeted manner. Unlike B2C marketing, B2B marketing focuses on long decision-making cycles, multiple decision-makers, and offerings that require explanation. Typical services include brand strategy, content marketing, PR, lead generation, and digital communication.
Artificial intelligence is fundamentally transforming B2B marketing: from faster content creation to AI-powered lead scoring and optimization for AI search engines (Generative Engine Optimization). A clear strategy is crucial here—AI is a tool that creates added value only when it is tailored to the specific challenges of B2B business. Learn more about our services as a AI marketing agency.
The costs of a B2B marketing agency vary depending on the scope of services, project size, and area of specialization. EPOS works with both project budgets and monthly retainer fees. We recommend a no-obligation initial consultationto discuss your specific needs and develop a customized proposal.
EPOS specializes in technology and innovation companies. With 20 years of experience at international agencies and companies, we combine strategic brand building with measurable performance. We don’t work with generic concepts; instead, we develop strategies tailored to the long sales cycles and discerning decision-makers in the B2B technology sector.
B2C is aimed at emotional, quick purchasing decisions; B2B at fact-based, low-risk decisions. B2B decision-making processes take an average of 3-6 months and require internal coordination (Forrester, 2024). In addition, technical expertise plays a greater role than in B2C.
Then get in direct contact with us. We are excited about your plans and projects.
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