We are EPOS. As a specialized B2B marketing and communications agency, we help technology companies translate complex topics into compelling messages and effective campaigns.
With targeted brand building, data-driven campaigns, and solid B2B expertise, we ensure that you reach your target audiences and achieve sustainable growth.
In B2B business, persuasion is often left solely to the sales team. But modern B2B decision-makers today inform themselves digitally by 70 percent* before they even make contact. As your B2B marketing agency, we restructure proven methods so that they can be effortlessly used for complex technology offerings .
*Source: 6sense: The Point of First Contact Constant
Do you also wish for a quick and secret backdoor into the minds of potential buyers? Don't worry, we are not manipulators and we won't sell you any psychological tricks. We simply set out to restructure proven marketing methods so that they can be effortlessly applied to complex B2B offerings as well.
Brand character and values determine the topics that are covered through corporate communications and media relations.
The content strategy is aligned with the relevance criteria of the target audiences that the brand aims to address.
Posts, appearance, and visuality of the brand are oriented towards the guiding principles defined in the brand process.
Every brand should also answer the question of what it offers and who it is suitable for. The answers form the basis for compelling sales materials.
Just like content, brand design can also help in selecting suitable and compelling topics for thought leadership campaigns.
Brand ambassadors and influencers occupy topics that effectively communicate the brand and products to the outside world.
Modern B2B marketing must create demand where decision-makers are. Whether as a B2B marketing, communications, or advertising agency for technology companies – we bring the strategic depth that complex offerings need. That's why we provide you with exactly the building blocks you need for measurable success:
Reach target audiences with tailored messages and position your brand as a thought leader in the technology industry. Learn more about our work as a B2B brand strategy agency.
Content that convinces decision-makers and supports B2B brands in awareness and selection – from strategy to whitepapers to landing pages and content architectures.
Present complex topics in a compelling way. As a B2B PR agency, we translate your technology expertise into relevant content for trade media and social media. Learn more about our work as a B2B PR agency.
Build and measure visibility in AI search systems such as ChatGPT, Perplexity, and Google AI Overviews in a targeted manner. Learn more about our work as a B2B GEO agency.
AI-supported processes, marketing automation, and data-driven campaigns for more efficient B2B marketing. Learn more about our work as a B2B AI agency.
LinkedIn presence, corporate influencers, and social selling – specifically for B2B companies with complex offerings. Learn more about our work as a B2B Social Media Agency.
A new technology offering is rarely purchased because a campaign looks good. Decision-makers must first understand what change it triggers, how it differs, and what risk it reduces. That is exactly where good B2B communication begins.
As a B2B marketing agency for technology companies, we combine brand strategy, content marketing, PR, LinkedIn, and sales enablement into a coherent story. Not every discipline is needed in every project. But they must interlock: positioning provides the arguments, a content marketing strategy makes them technically sound, communication generates attention, and sales receives material that helps in conversations.
That is why we do not start with a channel, but with a question: What decision should your target audience make – and what do they need to know for it? From this, we develop the content, formats, and touchpoints that actually move your customer journey forward.
We are convinced: B2B marketing for technology companies must not be less innovative than B2C advertising. With 20 years of experience in international agencies, we founded EPOS to close exactly this gap. We understand your complex products and translate them into communication that convinces B2B decision-makers.
B2B marketing encompasses all measures with which companies win or develop other companies as customers. The focus is on problem-solving, trust, and expertise. Decision-making processes are more complex and involve multiple stakeholders. Effective B2B marketing relies on professional authority, clear benefits, and long-term relationships.
A B2B marketing agency supports companies in marketing their products and services specifically to other business customers (business-to-business). In contrast to B2C marketing, the focus is on long decision cycles, multiple decision-makers, and offerings that require explanation. Typical services include brand strategy, content marketing, PR, lead generation, and digital communication.
Artificial intelligence is fundamentally changing B2B marketing: from faster content creation to AI-supported lead scoring to optimization for AI search engines (Generative Engine Optimization). A clear strategy is crucial here – AI is a tool that only creates added value when it is aligned with the specific challenges of B2B business. Learn more about our services as a AI Marketing Agency.
The costs of a B2B marketing agency vary depending on the scope of services, project size, and specialization. EPOS works with both project budgets and monthly retainers. We recommend a non-binding initial consultation to discuss the specific needs and develop a tailored offer.
EPOS specializes in technology and innovation companies. With 20 years of experience in international agencies and companies, we combine strategic brand building with measurable performance. We do not work with generic concepts, but develop strategies tailored to the long sales cycles and demanding decision-makers in the B2B technology environment.
B2C targets emotional, quick purchase decisions; B2B targets fact-based, low-risk decisions. B2B decision-making processes take an average of 3–6 months and require internal coordination (Forrester, 2024). Additionally, technical expertise plays a greater role than in B2C.
Then contact us directly. We are excited about your plans and projects.
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