Search is changing radically. B2B decision-makers no longer just Google for links—they use AI systems to generate ready-made answers and vendor recommendations. Anyone who isn’t featured in these answers loses market share before the sales team even has a chance to step in.
AI models rely on facts, structures, and external validation. That’s why GEO at EPOS isn’t just a technical discipline—it’s the perfect integration of content and PR:
Your strategic partner on equal footing. Together, we’ll figure out where AI can really make a difference in your marketing.
We restructure your website content so that AI crawlers can interpret it accurately. This includes clear question-and-answer structures (GAIO), machine-readable schema markup (JSON-LD), and a high density of facts rather than marketing phrases. At the same time, we ensure the regular publication of AI-optimized, high-quality expert content on your site.
ChatGPT doesn't believe what you say about yourself—it believes what others write about you. Through strategic trade media outreach, we generate the external citations that AI systems need as proof of your relevance. Learn more about our work as a B2B PR agency.
AI systems evaluate the authority of authors. We position your C-level experts on LinkedIn and in industry media to send strong entity signals to the algorithms.
While traditional SEO optimizes your website for search engine crawlers, Generative Engine Optimization (GEO) ensures that language models (LLMs) understand your business as a trustworthy solution and actively recommend it. We make your expertise readable to AI.
We analyze your current visibility using modern geo-tools and develop topic clusters. Based on this, we create a content strategy that addresses key topics and enables structural visibility for your brand.
Together with you and your team, we’ll develop a concrete content plan that covers the relevant GEO communication channels. This ensures that we continuously provide the AI algorithms with authority signals for the areas you want to establish a presence in.
We help manage and publish content across the key GEO channels: earned, owned, and social media. AI search algorithms respond particularly strongly to these three channels and prioritize high-quality content that is supported by external brand signals.
Do you know if ChatGPT recommends your company when a potential customer asks about your services? We analyze your current AI visibility and point out any gaps.
A GEO agency specifically optimizes a company’s digital presence for AI-based response engines such as ChatGPT, Perplexity, or Google AI Overviews. The goal is not to rank in a list of links, but to be directly mentioned as a trusted solution within an AI-generated response.
SEO (Search Engine Optimization) optimizes websites for algorithms to rank them highly in traditional search results. GEO (Generative Engine Optimization) optimizes websites for large language models (LLMs). While SEO relies heavily on keywords and backlinks, GEO focuses on fact density, structured data (Schema.org), and external PR citations.
Visibility in AI systems can often change more quickly than with traditional SEO, as language models incorporate the latest academic articles and structured website updates (such as FAQs) into their responses very quickly. The first measurable mentions in AI responses are often visible after just a few weeks.
A GEO agency works with your existing website. The content is structurally optimized (e.g., through machine-readable formats and clear question-and-answer blocks) and supported by external measures such as strategic B2B PR to build trust with AI models.
Then get in direct contact with us. We are excited about your plans and projects.
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