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B2B companies face special challenges in social media marketing: long purchase cycles, a clearly defined target group and the need to communicate sound specialist knowledge.
As a B2B social media agency, we develop customized strategies that combine thought leadership and expertise with storytelling and address your target group at every level of the customer journey.
of B2B customers use social media to make purchasing decisions
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%
of B2B buyers say they search for social media before they buy
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%
Higher success rate for campaigns that use social media for lead generation
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%
Social media checklist
Have you considered everything?
- Target group analysis
- Content strategy
- Platform selection
- Defining the KPIs
- Monitoring & Reporting
- Compliance Check
Thought leadership: the power play on social media
Social media is no longer a "nice-to-have". In the dynamic world of B2B social media, thought leadership has established itself as a true game changer. While traditional PR still plays an important role, it alone is no longer enough to be perceived as an industry expert in today's digitalized business world. Deep dives into specialist topics that generate real buzz on social media are essential. They offer a depth and topicality that traditional PR often cannot provide.
Through the targeted use of thought leadership on social media platforms, you not only position your company as an expert, but also actively influence the discourse, set new standards and interact with your target group in real time. It's a combination of credibility, timeliness and reach. Are you ready to take the next step towards digital expertise and stand out from the competition with genuine professional competence?
The platforms
Any questions?
Then contact us directly. We are eager to hear about your plans and projects.
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