Case Study:

Hydraulic balancing for sustainable heating optimization

The task.

The building sector is a significant source of CO2 emissions. The majority of existing heating systems in Germany operate inefficiently, which leads to unnecessarily high energy consumption and correspondingly high costs. Hydraulic balancing is a proven method of optimizing the efficiency of heating systems by adjusting the heat distribution in the building evenly and in line with demand. However, traditional methods are often time-consuming, imprecise and require extensive manual intervention. This represents a considerable hurdle for both building operators and the HVAC trade, which urgently requires an innovative solution. 
myWarma pioneer in heating optimization, recognized this challenge early on. Its patented, data-based process for hydronic balancing promises a precise and efficient solution that puts conventional methods in the shade. The core task was to convincingly communicate this technological superiority and the resulting benefits - energy savings, increased comfort and CO2 reduction - to a broad public, especially potential customers and partners in the HVAC sector. The aim was to position myWarm as a technology leader and indispensable partner for the energy transition in existing buildings.

The solution.

EPOS developed a comprehensive communication strategy for myWarm that built on the data-based precision of the myWarm process. Instead of general promises, the focus was placed on concrete figures and measurable successes. Targeted placement of specialist articles and interviews in relevant industry publications (e.g. HVAC trade journals, energy and property magazines) established myWarm as an expert in hydronic balancing and heating optimization. Press releases communicating current success figures (e.g. over 180,000 optimized heating surfaces) and case studies (e.g. the large-scale energy-saving project in Hamburg) underpinned the technological leadership position. The focus was on presenting the complexity of the topic in an understandable way and highlighting the direct benefits for building operators and tradespeople.

The results.

EPOS' strategic communications work played a key role in establishing myWarm as the leading provider of data-based hydronic balancing in Germany. Media coverage significantly increased the company's visibility and credibility. The continuous communication of the technological benefits and measurable savings led to an increase in demand for the myWarm process. This manifested itself in a significant increase in project inquiries and a strengthening of partner relationships in the HVAC sector. The example of myWarm shows how precise and targeted communication can successfully position an innovative product on the market and contribute to sustainable growth, especially in an area as important as the energy transition.

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