If you are an entrepreneur or marketing manager currently looking for advice or support in marketing and communication, you will have noticed that there is a wide range of marketing agencies on offer and it is difficult to choose the right provider.

Marketing – especially online marketing – is an industry that is developing rapidly and is constantly differentiating itself. Consulting, agency, coaching, full service, specialist, industry focus – the spectrum of offers and differentiators is broad.

At EPOS, we believe that you can't be everything to everyone. But it also makes little sense to be the best provider in just one niche. Because both may even be helpful for your own marketing – but in the end it doesn't help the customer.

Our goal is to be the "partner of choice" for B2B companies and some B2C providers with technology products for the design, organization and execution of their own marketing activities. Whenever it is not worth having your own specialist or a specialized agency for several disciplines. Because let's be honest - marketing is already complex enough these days.

We can do this because Katrin and I, as senior consultants, are involved in all our campaigns, providing almost 40 years of marketing and communications experience. Like all agency managers, we certainly can't always be there for everything. But we have high standards for the design of campaigns and activities for our customers and are both continuously involved in projects – right through to consulting mandates, which we look after exclusively in person.

And we can be a holistic partner because we also have years of in-house experience in service, finance and technology companies, where we have been responsible for or played a key role in shaping marketing and communications. This avoids "agency blindness" – focusing on the wrong vanity KPIs or misinterpreting customer requirements due to a wrong perspective.

Above all, however, we can do this because we do not see ourselves as specialists who, when in doubt, know everything better than the customer, but as partners on the common path to finding the best solution for you. Because if there is one thing we have learned in all these years of marketing and communications, it is this: there is no one perfect way to the goal that you just have to reproduce over and over again. In reality, there is a start and a finish – and in between a landscape through which you have to navigate and in which you have to gain your experiences. A local guide certainly makes this easier – but you still have to get your shoes dirty on the hike.

Another thing we do differently than many agencies is our focus on our team. We enable our employees to have the work style and location they want. And we respect personal space, preferences and goals. Because we believe: only a team that is motivated and balanced can do the best work for our marketing agency clients!

Are you looking for support and do you feel you need it? Write to us: hello@epos-marketing.com