Mindbreeze is a leading provider of knowledge management solutions that supports companies in efficiently accessing and sustainably utilizing information. With innovative, AI-supported technologies in the areas of enterprise search, machine learning and big data, the company offers customized solutions that optimize access to relevant business information and improve decision-making in real time. Despite this technological pioneering role, it was a challenge for Mindbreeze to further increase the visibility of its solutions and combine technological developments with practical use cases.
Working closely with management and product experts, we developed communication strategies to establish Mindbreeze as a thought leader in the field of AI-supported knowledge management. The focus was on emphasizing the practical benefits of AI in various industries and application areas. Instead of simply emphasizing technological excellence, we focused on concrete value creation - from the optimization of business-critical processes to combating the loss of know-how in companies.
A central element of this strategy was the virtual press conference for the market launch of Mindbreeze Insight Workplace. This solution enables a 360-degree view of relevant business information by intelligently linking data from different sources. During the press conference, Mindbreeze presented the wide range of possible applications using concrete use cases and showed how companies can optimize their processes sustainably with the help of AI-supported information analysis.
Through targeted verticalization of content, we were able to set Mindbreeze apart from general AI discussions and clearly highlight the company's unique selling points. The focus on industry-specific use cases - from industry and the financial sector to IT-supported production processes - led to a differentiated positioning in relevant specialist media and a precisely tailored approach to the target groups.
The success of the online press conference on the product launch of Insight Workplace underlined the high relevance of the topics and met with great interest. This resulted in extensive coverage in leading trade media such as IT-Business, Industry of Things, Ingenieur.de and Industrieanzeiger. This enabled Mindbreeze to significantly expand its visibility and thought leadership among its target groups (IT decision-makers and management). In sales, the company benefits from a stronger perception of its expertise and credibility as an AI solution provider.
Article placements in 6 months: 26
Media reach in 6 months: 4.1 million
Then get in direct contact with us. We are excited about your plans and projects.
Is a contact form too slow for you? Send us an email or book an appointment directly .