When B2B decision-makers ask ChatGPT, Perplexity, or Google AI Overviews for solutions, it is decided early on which providers are even considered. For technology companies, it is not enough to have information somewhere on the website. Expertise must be clearly explained, professionally substantiated, and also discoverable outside of one's own channels.
As a GEO agency, EPOS combines content, PR, and thought leadership into a digital presence that AI-based answer systems can better classify. Not for random mentions. But so that your topics appear where decision-makers seek orientation.
AI systems do not rely on a single source. They process website content, structured facts, external mentions, and recurring expert classification. That is why we do not treat GEO as an isolated technical task. What matters is whether your expertise is recognizable across multiple credible signals.
Together, we will find out where AI really makes a difference in your marketing.
We restructure your website content so that AI crawlers can interpret it without errors. This includes clear question-answer structures (GAIO), machine-readable schema markup (JSON-LD), and a high density of facts instead of marketing phrases. At the same time, we ensure the regular publication of AI-optimized, high-quality expert content on your site.
Learn more about our work as a B2B content marketing agency.
ChatGPT doesn't believe what you say about yourself – it believes what others write about you. Through strategic trade press work, we generate the external citations that AI systems need as proof of your relevance.
Learn more about our work as a B2B PR agency.
AI systems evaluate the authority of authors. We position your C-level experts on LinkedIn and in industry media to set strong entity signals for the algorithms.
Learn more about our work as a B2B social media agency.
While classic SEO optimizes your website for search engine crawlers, Generative Engine Optimization (GEO) ensures that language models (LLMs) understand your company as a trustworthy solution and actively recommend it. We make your expertise readable for AIs.
We first check which questions and solution scenarios your company should be relevant for. To do this, we look at your existing content, the topics of your target audience, and the sources that already provide orientation in your industry. This does not result in an abstract AI report, but rather a prioritized plan.
After that, we determine which questions your website must answer, which topics are suitable for expert articles or PR, and which experts can contribute a credible perspective. Owned, Earned, and Social are not separate channels here, but rather different evidence of the same expertise.
We support the publication, structural preparation, and ongoing optimization. In practice, it often only becomes apparent after a few weeks which topics are picked up by AI systems and external sources. That is exactly where we follow up.
Do you know if ChatGPT recommends your company when a potential customer asks about your services? We analyze your current AI visibility and show you the gaps.
A GEO agency optimizes a company's digital presence specifically for AI-based answer engines such as ChatGPT, Perplexity, or Google AI Overviews. The goal is not ranking in a link list, but being directly mentioned as a trusted solution within an AI-generated answer.
SEO and GEO overlap. Both require understandable content, a technically clean website, and credible external signals. SEO primarily focuses on how content is found and ranked in classic search results.
GEO expands this perspective: It also involves whether answer systems can extract the relevant facts, correctly assign them, and use them in a recommendation or explanation. A good GEO strategy therefore does not replace SEO. It builds on a solid SEO foundation and supplements it with content, source work, and clear entities.
That depends on the starting point. Structural improvements to the website can be implemented relatively quickly. For topics to regularly appear in AI answers, it usually takes more: relevant content, recognizable expertise, and external sources that support a topic.
Initial changes can become visible after a few weeks. However, companies should plan for several months to see reliable patterns. GEO is not a one-time optimization, but the consistent work on digital credibility.
A GEO agency works with your existing website. The content is structurally adapted (e.g., through machine-readable formats and clear question-answer blocks) and flanked by external measures such as strategic B2B PR to gain the trust of AI models.
The terms describe closely related approaches. GEO, or Generative Engine Optimization, refers to strategic visibility in AI-powered answer systems. LLMO, Large Language Model Optimization, places greater emphasis on optimization for large language models. GAIO is often used for preparing content and data for AI interfaces.
For practical work, the distinction is less important than the question of whether website, content, experts, and external sources present a coherent picture of your expertise. At EPOS, we connect these levels.
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