Trust and credibility are just as important as attention in B2B business. As a B2B communications and PR agency in Düsseldorf, we ensure that your message reaches the right decision-makers. Whether through trade media, business press, or digital channels: we translate complex technology topics into compelling stories that sustainably support your company's growth.
Would you like to check which of your technology topics will gain traction in trade media and with decision-makers? Let's talk about your PR strategy.
Technology PR does not begin with a press release. It begins with the question of what change a product, platform, or innovation actually triggers in the market. As a PR agency for technology companies, we translate complex topics from software, industry, automation, greentech, and logistics into perspectives that trade media, business press, and decision-makers can classify. In doing so, we combine reliable technical content with a clear topic strategy so that technical features become comprehensible business relevance.
The right approach depends on the goal: New categories require classification and expert voices. For solutions that need explanation, technical articles, background discussions, and user examples help. For growing markets, we combine media relations with B2B Content Marketing, LinkedIn, and thought leadership. This creates visibility not just in a clipping, but in a system that builds trust along the entire decision-making journey.
Successful PR for B2B companies involves many different objectives. We support you in all areas. As a holistic B2B Marketing Agency we seamlessly integrate PR and communication into your marketing strategy.
We place your topics in relevant trade and business media as well as in high-reach formats when the topic supports it. This creates visibility and credibility beyond your own industry.
We make your expertise visible. As a B2B communications agency, we position your C-level decision-makers and subject matter experts as thought leaders on the most important topics in your industry.
Successful B2B PR also takes place on LinkedIn today. We develop strategies for corporate influencers and combine classic press relations with digital reach to enter into direct dialogue with your target audience.
Learn more about our services as a B2B Social Media Agency.
AI models assess trust based on external sources and citations. As a B2B PR agency, we ensure that your company is featured in relevant trade media and industry portals – and provide the algorithms with exactly the “Earned Media” trust signals that are crucial for successful Generative Engine Optimization (GEO).
Learn more about our services as an integrated B2B GEO agency.
We develop topics so that they can be picked up by different audiences depending on relevance – in trade media, business press, daily newspapers, TV formats, and with external opinion leaders. Not because we place them everywhere, but because we build topics in a way that makes them viable there.
You don't have to explain to us what an ERP system is or why cybersecurity is a board-level topic. This industry understanding is the difference between a placement and a rejection.
We combine media relations with thought leadership, LinkedIn, and Generative Engine Optimization – because visibility today is created across multiple channels simultaneously: in the press, on social networks, and in AI search systems.
Our team includes experienced PR professionals who have launched products for international brands and built up CEOs as experts. For us, however, PR is just one component of communication. We give you an honest assessment of potential and chances of success – and we also reject projects we don't believe in.
Media relations are particularly effective when built on solid content. As a B2B Content Marketing Agency , we develop expert articles, case studies, and decision-making content that substantiate PR topics and make them usable beyond a single placement.
Want to take your media relations to the next level? Then we should talk.
Client: BauWatch
Client: TOMRA
Client: Metricool
Good PR work is not created by chance. Nor is it created by simply sending out press releases and hoping. What we have learned in over 20 years of agency work: The difference between PR that works and PR that fizzles out almost always lies in the preparation.
Before we send the first press release, we build the foundation. We analyze your existing messaging, identify the core messages that really carry weight – and separate them from those that sound important internally but don't interest anyone externally. In parallel, we set up the press distribution list: Which editorial offices are relevant for your topics? Which journalists actually report on your segment? This takes time. But it is the time that makes the difference later.
Now we move to active outreach. Instead of casting a wide net, we pitch in a targeted way: one topic, one editorial contact, one concrete angle. We place feature articles, organize background briefings for your experts, and leverage current industry developments for quick newsjacking. The goal after three months: solid clippings in leading media of your industry – not press releases that end up in the middle of nowhere.
Once the foundation is in place, we scale. We develop user reports (case studies) that your sales team can use in conversations. We position your management in podcasts and interviews. And we link the media presence achieved with your LinkedIn strategy – because earned media also works in AI search engines today. We regularly measure: share of voice, clippings, reach, and the impact on your visibility in AI systems (GEO).
a PR story that we have developed.
Growth in engagement of a LinkedIn CEO page we manage
that we have supported in PR and communication
for launching a new brand in three months
for our B2B clients in 12 months
As a B2B PR agency for technology companies, we have deliberately specialized. Not because we couldn't handle other industries – but because depth in communication only arises when you truly know the markets, media, and decision-makers. We work in four areas where we do this.
Cloud infrastructure, cybersecurity, ERP and CRM systems – that is our daily business. We know how to communicate software solutions not as a feature list, but as a business enabler. And we know the IT trade media that your target audience actually reads: from Computerwoche to CIO Magazine.
Mechanical engineering, robotics, Industry 4.0. Products that need explanation, long decision cycles, decision-makers who appreciate technical details and distrust marketing language. We bring your innovations into the relevant design and manufacturing media – through well-founded technical articles that editors really want to print.
Renewable energy, circular economy, e-mobility. A segment in which communication pressure has massively increased due to ESG requirements and regulatory debates. We position your solutions within the context of these debates – not as an advertising message, but as a contribution to the discussion.
Intralogistics, fleet management, automation. We place your supply chain solutions where purchasing managers and logistics managers search for optimization potential. These are often not the major mainstream media, but the specialized trade portals that are actually read in the industry.
A B2B PR agency develops topic strategies, places expert articles and expert voices in relevant media, and builds the visibility of companies and executives. This includes media relations, thought leadership, user reports, press and background briefings, as well as the integration with LinkedIn and B2B Content Marketing. For technology companies, it is especially important that complex products are turned into comprehensible topics with business relevance.
Products that require explanation demand deep industry understanding. A specialized B2B communications agency can prepare complex IT and technology topics in a way that makes them relevant, understandable, and convincing for trade media and decision-makers.
Through strategic PR work, B2B companies can build trust with their target audiences. Credible communication, industry expertise, and transparent relationships with stakeholders help strengthen trust and improve your company's image.
B2B companies often face the challenge of making their brand known in a highly competitive environment. A targeted PR strategy makes it possible to increase the awareness and visibility of your company by being present in relevant media, positioning it through thought leadership, and participating in industry-specific events.
Successful PR involves building and maintaining relationships with media and influential figures in the industry. Through media coverage, interviews, and guest articles, you can reach your target audiences and place messages strategically
AI search engines like Perplexity or ChatGPT preferentially generate their answers from trusted third-party sources. Classic B2B PR ensures mentions in trade media and news portals (earned media). These external citations are the strongest signal for AI algorithms to classify your company as a reliable source of answers. Without PR, the foundation for Generative Engine Optimization (GEO) is missing.
We don't measure PR in press releases, but in results. This includes the number and quality of clippings, the media reach achieved, and the share of voice compared to the competition. We also evaluate how press work impacts visibility in AI search engines – because earned media is today the strongest signal for Generative Engine Optimization (GEO). Those who are cited in trade media are also recommended by ChatGPT and Perplexity.
That depends on the goal. For quick visibility on current topics, we use targeted press releases and newsjacking. For the long-term establishment of expert status, we rely on specialist articles, case studies, and background interviews with management. These formats are not widely distributed, but are specifically pitched to selected editorial contacts – that is the difference between a publication and a file in the trash.
Reasonable budgets for ongoing B2B PR typically start at 2,500 to 5,000 euros per month. What matters is not just the amount, but the scope of services included: topic strategy, content creation, targeted media outreach, and reporting must be clearly defined. For integrated programs with PR, LinkedIn, and GEO, a larger framework makes sense. You can find a detailed overview in our article on costs of a PR agency for B2B companies.
Then contact us directly. We are excited about your plans and projects.
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