For a company in the automation sector, we took on the task of staging the table tennis robot, already known from previous events, at a major industrial trade fair with a new story. The challenge: there was nothing new to report technically – the trade audience and press already knew the fascinating machine well enough. But our client aimed high and wanted to apply for the Federal Chancellor's press tour.
We developed a technology story about the future closer collaboration between machines and humans in the factory of the future. To bring this idea to life, we partnered with the German Table Tennis Association and had two junior national players compete against our robot.
The result: Chancellor Angela Merkel was very happy to stop by and watch the game – and gave the company an unprecedented boost in brand awareness.
(Our earned media reach was already at 16 billion views after just five days)
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