The international technology company Proscenic has enjoyed a good reputation among connoisseurs for years – the products are high-quality, innovative, and offer an excellent price-performance ratio. And yet the brand does not stand out in the German market. We set out to change this – and to introduce the many hidden advantages of Proscenic solutions to a broad audience.
To increase the visibility of the brand, we developed a modern marketing approach based on a combination of organic reach and targeted content sponsorship. The principle: experience convinces! True to this motto, we offer testers, journalists, and bloggers the opportunity to gain their own experience with the devices.
At the same time, we place the brand in highly trust-building environments and focus on a strong presence in sales-oriented digital environments where potential buyers inform themselves about the relevant categories.
In three months, we were able to achieve an organic reach of nearly 1 billion impressions and place Proscenic in 100 high-quality environments. At the same time, we prepared the launch of new flagship products and supported sales activities for the autumn and Christmas business. With success: the products for the Christmas business were already sold out after Black Week. Fortunately, there was more stock!
Then contact us directly. We are excited about your plans and projects.
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