EPOS analyzed Jolt Energy's public LinkedIn presence, brand framework, and messaging house, and derived a three-tier communication architecture from them.

The central strategic principle: Jolt should not use LinkedIn as a news channel, but as a topic platform for the question of how urban fast-charging infrastructure in Germany actually scales. Every location, every partnership, and every technology statement thus becomes a proof point for a larger narrative – cities need a different charging logic than highways.

Based on this guiding principle, EPOS developed a clear role architecture: The CEO takes on market positioning and explains the category. Sales addresses specific partner problems from retail, real estate, municipalities, and fleet management. Employees from operations, technology, and site development add operational credibility from practice – not through forced advocacy, but through professional insights.

For each level, message clusters, suitable content formats, and a clear differentiation were defined. In addition, a 3-month roadmap with five recurring content pillars was created – from “Urban HPC Explained” to “Location Partners & Retail” to “Uptime & Customer Experience” – as an operational basis for subsequent content production.