Case Study:

Hydraulic balancing for sustainable heating optimization

The Task.

The building sector is a significant contributor to CO2 emissions. A large portion of existing heating systems in Germany operates inefficiently, leading to unnecessarily high energy consumption and correspondingly high costs. Hydraulic balancing is a proven method for optimizing the efficiency of heating systems by adjusting the heat distribution in the building evenly and according to demand. However, traditional methods are often labor-intensive, inaccurate, and require extensive manual intervention. This poses a significant hurdle for both building operators and the plumbing, heating, and air conditioning (SHK) trade, which urgently requires an innovative solution. 
myWarm, a pioneer in heating optimization, recognized this challenge early on. Their patented, data-based method for hydraulic balancing promises a precise and efficient solution that puts conventional methods in the shade. The core task was to convincingly communicate this technological superiority and the resulting benefits – energy savings, increased comfort, and CO2 reduction – to a broad public, especially potential customers and partners in the HVAC sector. The goal was to position myWarm as a technology leader and indispensable partner for the energy transition in existing buildings.

The Solution.

EPOS developed for myWarm a comprehensive communication strategy, which was built on the data-based precision of the myWarm process. Instead of general promises, concrete figures and measurable successes were placed at the center. Through targeted placement of technical articles and interviews in relevant industry publications (e.g., SHK trade journals, energy and real estate magazines), myWarm was established as an expert in hydraulic balancing and heating optimization. Press releases that communicated current success figures (e.g., over 180,000 optimized heating surfaces) and case studies (e.g., the large-scale energy-saving project in Hamburg) underpinned the technological leadership position. The focus was on making the complexity of the topic understandable and highlighting the direct benefits for building operators and craftsmen.

The results.

The strategic communication work by EPOS contributed significantly to establishing myWarm as a leading provider for data-based hydraulic balancing in Germany. The media coverage considerably increased the company's visibility and credibility. The continuous communication of technological advantages and measurable savings led to a growing demand for the myWarm method. This manifested itself in a significant increase in project inquiries and a strengthening of partner relationships in the HVAC sector. The myWarm example shows how precise and targeted communication can successfully position an innovative product in the market and contribute to sustainable growth, especially in such an important area as the energy transition.

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