A sale, an acquisition, or a merger presents companies with challenges that only very few are prepared for. This is an experience that Compleo Charging Solutions AG, a leading provider of charging technology for the e-mobility industry, has also had. Recently, the company was taken over by an investor, a situation that brings with it enormous and completely new demands on internal and external communication. That is why, during this special time, the company relied on the support of the experienced communication experts at EPOS.
Tailored and comprehensive M&A communication, i.e. special PR and public relations work during times of a company merger or acquisition, contributed significantly to the successful outcome both in the conclusion of the transaction and during the purchase and in post-merger integration. The focus was always on gaining the acceptance of all stakeholder groups and overcoming transaction barriers.
To achieve this, the EPOS team created messages tailored to the respective stakeholders and distributed them internally and externally through appropriate communication channels. Examples include letters to and for employees on the intranet, press releases for the media, mailings, social media content, personal addresses, interviews, and much more. The board members acted as ambassadors for the sale. In this way, a multi-faceted dialogue with employees, partners, and others could be established so that they always felt comprehensively informed and taken seriously.
The CEO played a central role in the communication concept developed by EPOS together with Compleo. Thematically, the focus was particularly on keeping all stakeholder groups in view and taking their specific sensitivities and interests into account in communication. This was achieved through tailored and thematically coordinated live addresses as well as written content, regular social media posts, and press interviews.
Throughout the entire M&A process, EPOS consistently and continuously aligned communication for Compleo with the goals of the transaction. The agency also always coordinated closely with the executive board, external law firms, and management consultancies. In this way, it succeeded in building and maintaining acceptance among the various stakeholder groups.
Excerpt from press coverage:
Electrive.net: Kostal Group takes over Compleo
WDR Lokalzeit: Charging station manufacturer Compleo sold and saved (Min 17:17)
Ruhr Nachrichten: Rescue from insolvency after a nail-biter / Compleo CEO delighted about renowned buyer
pv-magazine.de: Kostal takes over Compleo Charging Solutions from insolvency
come-on.de: 500 employees / Kostal buys insolvent charging station company from Dortmund
Westfalenpost: Auto supplier Kostal takes over charging station specialist Compleo
ecoreporter.de: Compleo: Insolvent charging station manufacturer finds buyer
Westfälische Rundschau: Auto supplier Kostal takes over charging station specialist Compleo
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