Ohuhu is a young brand in the creative field that has set itself the goal of inspiring every person to artistic expression. With a Hawaiian-inspired brand image and high-quality products, the company is well positioned to do so.
However, brand awareness in Germany left much to be desired. That's why the Ohuhu team partnered with EPOS to tell its story.
For Ohuhu, a convincing presence during the important Christmas business was crucial. However, the decision to engage in activities in the German market could only be made in October. Little lead time for such a decisive phase in the annual business.
EPOS developed a storytelling approach, which highlighted the benefits of creativity in the areas of self-care and relaxation for the predominantly female target audience. Through topic pitches, content offers, and giveaways, we were able to open the doors for short-term, targeted publications.
Within a few weeks, we achieved high visibility in media from the Lifestyle, Family, and Women categories – and a total reach of 8.76 million views.
The gift sets for the Christmas season increased sales in Germany by more than 100 percent.
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