BauWatch is known for its camera towers with the green light that can be seen on many construction sites. In the field of construction site surveillance, the security technology company is the market leader. However, the visibility and presence of the brand in media and online falls significantly behind this business success – a reason for BauWatch to collaborate with EPOS in early 2024 to change this.
BauWatch's products and services convince customers. However, the market is becoming increasingly competitive, as more and more security companies follow the example of the major specialist and launch comparable offerings.
To reinforce BauWatch's strong market presence and make the company's innovations visible, EPOS developed a PR strategy based on thought leadership and the linking of BauWatch topics with overarching economic developments.
BauWatch focuses on forward-looking and relevance-oriented business areas such as the monitoring of solar and wind installations or critical infrastructures. At the same time, the company's experts speak out on current developments in the construction industry.
One focus was the media marketing of the „BauWatch Crime Report“, which highlights the development of construction site crime and shows how companies can protect themselves against this criminal boom.
Within six months, from purely reactive communication to placements in Wirtschaftswoche, NDR, and Tagesschau – the communication strategy of BauWatch and EPOS was a complete success.
The Crime Report achieved a media reach of 915 million and was picked up by leading news, business, and trade publications. The ongoing topic setting allowed BauWatch to establish itself as a leading expert in construction site security, also in new segments such as renewable energies.
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