Download our free whitepaper and learn how to position your B2B technology company as a trusted expert, outpace your competition, and reliably receive inquiries from decision-makers.
❌ Your advertising is ignored: Classic ads and LinkedIn campaigns are expensive, but decision-makers are increasingly „ad-blind“ and immune to commercial messages.
❌ You lack trust: B2B buying processes are long and based on trust. Decision-makers spend over 80% of their time researching independently – without contact with your sales team.
❌ Your leads are unqualified: You invest a lot of time and budget to generate leads, but in the end, there is a lack of genuine interest or the necessary budget.
❌ Your expertise remains invisible: Although you possess enormous specialist knowledge, competitors position themselves as thought leaders through clever communication and win the most important projects.
The solution: Build an unassailable trust advantage with editorial media placement.
Editorial content is reviewed and published by independent journalists. This creates a trust that advertising can never achieve.
A published article remains available online, ranks in search engines, and generates qualified traffic and leads for years – without ongoing advertising costs.
You reach exactly the managing directors and technical decision-makers who are relevant for your complex technology solutions, in an environment where they are actively searching for solutions.
Why classic advertising fails with B2B decision-makers and editorial content is the key to success.
A concrete cost comparison between LinkedIn ads and technical articles, showing how you can use your budget more efficiently.
Understand what your target audience is really looking for and how to perfectly serve these information needs with the right content.
From defining your buyer personas, to topic discovery and journalist outreach, to measuring success – a detailed guide for your first 12 months.
Client: BauWatch
Client: TOMRA
Client: Metricool
This whitepaper is specifically aimed at managing directors and marketing managers in companies from the following sectors:
If you market complex products or services and want to grow sustainably, this guide is made for you.
Stefan Epler has been advising B2B technology companies on strategic communication for over 20 years. His expertise lies in making complex technology solutions visible through systematic editorial work and establishing companies as thought leaders in their market. In addition to his work as a strategic partner for EPOS customers, he is active as a lecturer, speaker, and author on topics related to B2B marketing.
Request your free practical guide now and take the first step towards predictable and highly efficient lead generation.
