Download our free whitepaper to learn how to position your B2B technology company as a trusted expert, outpace your competition and get predictable requests from decision makers.
❌ Your advertising is ignored: Traditional ads and LinkedIn campaigns are expensive, but decision-makers are increasingly "ad-blind" and immune to commercial messages.
❌ They lack trust: B2B purchasing processes are long and based on trust. Decision-makers spend over 80% of their time researching on their own - without contacting your sales team.
❌ Your leads are unqualified: You invest a lot of time and budget to generate leads, but in the end there is a lack of genuine interest or the necessary budget.
❌ Your expertise remains invisible: Although you have enormous specialist knowledge, competitors position themselves as thought leaders through clever communication and win the most important projects.
The solution: Build up an unassailable trust advantage with editorial media placement.
Editorial content is checked and published by independent journalists. This creates a level of trust that advertising can never achieve.
A published specialist article remains available online, ranks in search engines and generates qualified traffic and leads for years to come - without any ongoing advertising costs.
You reach precisely the managing directors and specialist decision-makers who are relevant to your complex technology solutions in an environment in which they are actively looking for solutions.
Why traditional advertising fails with B2B decision-makers and why editorial content is the key to success.
A concrete cost comparison between LinkedIn ads and professional articles that shows how you can use your budget more efficiently.
Understand what your target group is really looking for and how you can perfectly serve these information needs with the right content.
From defining your buyer personas to finding topics, approaching journalists and measuring success - a detailed guide for your first 12 months.
Customer: TOMRA
Customer: Metricool
This white paper is aimed specifically at managing directors and marketing managers in companies from the following sectors:
If you want to market complex products or services and achieve sustainable growth, this guide is made for you.
Stefan Epler has been advising B2B technology companies on strategic communication for over 20 years. His expertise lies in making complex technology solutions visible through systematic editorial work and establishing companies as thought leaders in their market. In addition to his work as a strategic partner for EPOS clients, he is also active as a lecturer, speaker and author on B2B marketing topics.
Request your free practical guide now and take the first step towards predictable and highly efficient lead generation.
