Nevis is a Swiss pioneer in the field of Customer Identity and Access Management (CIAM), offering highly specialized solutions for digital identity, cybersecurity and data protection. Despite its technological leadership and expertise in critical areas such as zero trust architecture and secure onboarding processes, Nevis' visibility outside Switzerland was limited. The challenge was to establish Nevis as a trusted thought leader for CIAM across Europe, reaching C-level decision makers and IT security leaders in strategically important industries. The aim was to link Nevis' identity expertise with current threat scenarios such as AI-driven attacks ("HackGPT") and data protection requirements and to build measurable brand awareness in a highly competitive market.
EPOS developed a content-driven communication strategy for Nevis based on three pillars: trend-based storytelling, industry-specific targeting and thought leadership through expert positioning. The strategy aimed to translate Nevis' technical expertise into relevant, media-appropriate narratives that would appeal to both specialist media and decision-makers.
Trend-based storytelling: Nevis as a solution provider for current threats
The communication linked Nevis' CIAM expertise with highly topical issues at the interface of cybersecurity, trust and digital transformation. The central narratives were:
Cyber security with AI: strategic advantage or security risk?
An analysis of how AI-driven attacks (e.g. "HackGPT") challenge traditional security concepts and why zero-trust architectures are becoming indispensable.
Five reasons why companies need to lock out data spies
A practical article on data protection and compliance that emphasizes the relevance of secure identity management for the protection of sensitive company data.
Artificial intelligence: a double-edged sword in cybersecurity
A balanced view of the opportunities and risks of AI in the security context, which positions Nevis as a differentiated expert.
These topics were targeted at specialist media such as Silicon, IT Daily, Computer Weekly and Security Insider and resulted in high-quality placements that made Nevis' expertise accessible to a broad specialist audience.
Industry-specific targeting: Tailor-made messages for financial services, healthcare and iGaming
Nevis' solutions address specific compliance and user experience challenges in regulated industries. EPOS developed industry-specific messaging approaches:
Financial Services: Focus on PSD2 compliance, secure authentication and fraud prevention.
Healthcare: Emphasis on GDPR-compliant patient data management and secure onboarding processes for telemedicine.
iGaming: Emphasizing age verification, responsible gaming mechanisms and seamless user experience despite high security requirements.
These tailored messages were communicated in targeted media placements, guest posts and executive commentaries to clearly highlight the relevance of Nevis to each industry.
Thought leadership through expert positioning
The Nevis experts were actively positioned as interview partners and commentators on current security incidents and regulatory developments. Executive commentaries on topics such as zero trust architecture, secure onboarding and customer trust were placed in leading trade media. This strengthened the perception of Nevis not only as a technology provider, but also as a strategic partner for digital security and trust.
The strategic communication work of EPOS led to measurable successes:
2 million media reach: The campaign reached over 2 million readers in relevant specialist media and industry publications.
Visibility in four strategic sectors: Nevis has successfully established itself as a CIAM expert in financial services, healthcare, iGaming and other regulated industries.
The case study shows how targeted PR work, trend-based storytelling and industry-specific messaging can turn a technologically leading but little-known company into a visible thought leadership brand in Europe. The ability to translate complex CIAM topics into relevant, media-appropriate narratives was crucial to the success and sustainable positioning of Nevis as a trusted partner for digital identity and cybersecurity.
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