"I am very pleased with EPOS's commitment to communication and marketing. We have already achieved enormous media coverage of several million readers and viewers, which is significantly advancing our awareness and recognition among the population. EPOS employs great, creative people with a big heart!"
Victoria Blocksdorf, founder of Blockblocks Cleanup gGmbH
Sometimes things happen that completely change the way you see the world. This is what happened to Victoria Blocksdorf when she traveled to Hawaii in 2018. There, she experienced the beauty of nature and the sea in all its facets, encountered singing whales in a kayak, and observed dolphins and turtles in their natural habitat: the ocean.
One day, however, she found a huge tangle of ropes, fishing nets and plastic waste on the beach that she had to leave behind because it was far too big to simply clear away. Victoria was aware of the deadly danger this posed to animals in the open sea and felt sad and helpless. She suddenly saw the beaches of Hawaii with different eyes: littered with plastic waste such as bottles, packaging, flip-flops or toothbrushes; the sand interspersed with tiny, colorful plastic fragments.
Back in Düsseldorf, Victoria quickly realized: this problem doesn't just exist in Hawaii, it's everywhere. She decided to take active action against plastic pollution in the oceans - and she didn't even have to return to Hawaii or the sea to do so. Tons of plastic end up in the oceans every year via the Rhine. So she started cleaning up - directly in her hometown of Düsseldorf, which is located on the Rhine. She quickly realized that there was a lot to do. Far too much to be managed by one person alone.
So Victoria founded Blockblocks Cleanup and has since organized monthly garbage collections in Düsseldorf, where everyone can remove garbage from the banks of the Rhine so that it doesn't end up in the oceans. So far, more than 50 cleanups on the Rhine and its tributaries have collected over eleven tons of garbage. Victoria is not only active on the Rhine, however, but also gives talks to raise awareness of the issue of plastic waste and visits schools and companies.
EPOS supports this great initiative both financially and with extensive marketing and communication services.
One of the successes: a storytelling campaign based around a found message in a bottle with coverage on all major channels including Express, RTL, Rheinische Post, WDR and many more. The reach achieved within one month amounted to more than four million viewers and readers. In just a few weeks, we were able to significantly increase awareness of Blockblocks Cleanup among the Düsseldorf population and draw attention to the vision of clean rivers and seas. After all, 80 percent of the waste that is washed into the sea by the ton every year comes from the land. Blockblocks Cleanup's regular waste collection campaigns counteract this destructive development.
Stefan is co-founder of EPOS and has been involved in B2B marketing and communications for more than 20 years.
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