If you are an entrepreneur or marketing manager currently looking for advice or support in marketing and communication, you have probably noticed - the range of marketing agencies is large and it is difficult to choose the right provider.
Marketing - especially online marketing - is an industry that is developing rapidly and becoming ever more differentiated. Consulting, agency, coaching, full service, specialist, industry focus - the spectrum of offerings and differentiators is wide.
At EPOS, we believe that you can't be everything to everyone. But it also makes little sense to be the best provider in just one niche. Because both may even be helpful for your own marketing - but in the end it doesn't help the customer.
Our goal is to be the "Partner of Choice" for B2B companies and some B2C vendors with technology products for the design, organization and execution of their own marketing activities. Whenever it's not worth having your own specialist or specialized agency for multiple disciplines. Because let's face it - marketing is complex enough these days.
We can do that because Katrin and I bring ourselves into all our campaigns as senior consultants, providing nearly 40 years of marketing and communications experience. Like all agency managers, we certainly can't be there all the time and everywhere. But we have high standards when it comes to designing campaigns and activities for our clients, and we are both involved in projects on an ongoing basis - right down to consulting mandates, as we do exclusively in person.
And we can be a holistic partner because we also have years of in-house experience in service, financial and technology companies, where we were responsible for or played a decisive role in shaping marketing and communications. This allows us to avoid "agency blindness" - relying on false vanity KPIs or misinterpreting client specifications through a false perspective.
Above all, however, we can do this because we do not see ourselves as specialists who, in case of doubt, know everything better than the customer, but as partners on the joint path to finding the best solution for you. Because if there is one thing we have learned in all these years of marketing and communication, it is this: There is no one, perfect path to the goal that you just have to reproduce over and over again. In reality, there is a start and a finish - and in between, a landscape through which you have to navigate and in which you have to make your experiences. A local guide certainly makes this easier - but you still have to get your shoes dirty on the hike.
Another thing we do differently to many agencies is focus on our team. We enable our employees to work in the style and place they want. And we respect their personal freedom, preferences and goals. Because we believe that only a team that is motivated and balanced can do the best work for our marketing agency clients!
You are indeed looking for support right now and feel addressed? Write to us: hello@epos-marketing.com
