Photovoltaics is an efficient way of generating renewable energy. However, not every commercial property is suitable for conventional solutions. Many buildings are not strong enough or not suitable for roof systems for other reasons. Traditional façade systems deliver a lower yield. That is why Solar & Carbonstoren GmbH has developed a solution that opens up new areas on office and commercial buildings - and is working with EPOS to publicize this innovation.
SolarStoren are based on a patented manufacturing technology that enables the production of carbon sun protection lamellas. These are particularly resistant and durable - making them an ideal carrier material for photovoltaics.
To accompany this innovative product on its market launch, EPOS took over the entire marketing presence for the company: Brand design, development and design of the website, product visualizations, strategy, trade fair presence and press relations.
The appearance in the environment of the international trade fair was a complete success. The product innovation received a lot of positive feedback and the company was able to make important contacts in interesting markets. Founder Andreas Rahn held numerous discussions with industry experts and trade journalists and aroused a lot of attention for the product.
Excerpt from the press coverage:
Wirtschaftswoche: „Five innovations that are conquering new areas for solar power plants“
Image: "1st blind that produces electricity"
Efahrer.com: „Ingenious idea: New solar system is also a blind”
Autocad Magazin: „Shading and climate-neutral power generation - how it fits together“
Solarserver.de: „Intersolar 2023: New shading system with integrated photovoltaic modules“
Bauen aktuell: „Building-integrated photovoltaic systems: How they combine shading and power generation“
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