The international technology company Proscenic has enjoyed a good reputation among connoisseurs for years - its products are high-quality, innovative and offer excellent value for money. And yet the brand does not stand out in the German market. We set out to change this - and to present the many hidden benefits of Proscenic solutions to a wide audience.
To increase the brand's visibility, we developed a modern marketing approach based on a combination of organic reach and targeted content sponsorship. The motto here is: experience wins! True to this motto, we offer testers, journalists and bloggers the opportunity to gain their own experience with the devices.
At the same time, we are placing the brand in highly trust-building environments and focusing on a strong presence in sales-related digital environments where potential buyers can find out more about the relevant categories.
In three months, we were able to achieve an organic reach of almost 1 billion impressions and place Proscenic in 100 high-quality environments. In the process, we prepared the launch of new flagship products and simultaneously supported sales activities in the fall and Christmas business. With success: the products for the Christmas business were already sold out after Black Week. But luckily there was a new supply!
Then get in direct contact with us. We are excited about your plans and projects.
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