We were tasked with staging the table tennis robot, already known from previous events, at a major industrial trade fair with a new story for a company in the automation sector. The challenge: there was nothing technically new to report – the specialist audience and press were already very familiar with the fascinating machine. However, our client had high ambitions and wanted to apply for the Federal Chancellor's press tour.
We developed a technology story about the closer collaboration between machines and people in the factory of the future. To stage this idea in a tangible way, we cooperated with the German Table Tennis Association and had two junior national players compete against our robot.
The result: Federal Chancellor Angela Merkel was very happy to come and watch the game – giving the company a previously unknown boost in brand perception.
(Our earned media reach was already at 16 billion views after five days)
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