Syncron develops intelligent software solutions that make the global spare parts market in the automotive sector more efficient and sustainable. The aim was to make the company's own expertise in the field of adaptive pricing more visible, to tap into new potential for lead generation and to increase brand awareness in strategically relevant markets. The focus was on positioning Syncron as a pioneering solution provider for dynamic price optimization in the aftermarket - a technological leader with a deep understanding of the challenges faced by international companies.
EPOS developed a customized, integrated campaign for Syncron that combined media planning, PR and digital marketing. Through targeted placements in relevant trade publications and on industry-specific digital platforms, we positioned Syncron as a leading provider of adaptive pricing solutions in the aftermarket. In addition, we relied on search engine advertising (SEA) and targeted LinkedIn ads to generate qualified B2B leads and anchor Syncron even more firmly in the market as an indispensable partner in the field of dynamic price optimization.
The campaign achieved impressive results: A total of 40 trade articles were published in highly relevant industry media, positioning Syncron as a leading expert in adaptive pricing. The targeted marketing efforts generated 65 qualified B2B leads - a success that can be attributed to the combination of strategic media buying, SEA and targeted LinkedIn marketing. The synergy of in-depth media relations and effective digital lead generation strengthened Syncron's brand presence and solidified the company's position as a leading brand in dynamic pricing.
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