PR for B2B technology companies whose products need to be explained—and whose customers don't make impulsive decisions.
Investing in technologies that require explanation means investing in trust. But this is precisely where traditional advertising reaches its limits. EPOS Marketing supports B2B technology companies in systematically building credibility—based on real decision-making processes.
In the B2B technology sector in particular, purchasing decisions are rarely made spontaneously. They are the result of research, comparison, internal consultation—and trust. This is precisely where strategic PR comes in: not as a short-term impulse, but as the basis for well-founded decisions.
In complex markets with solutions that require explanation, it is not the loudest voice that counts, but the most credible positioning. Trade media, opinion leaders, and independent classification play a central role in this—long before a sales conversation begins.
Establish your executives as sought-after voices. Through targeted placements in trade media, we strengthen your position as a technology leader.
We make your innovations visible in your immediate business environment—where your customers and partners are active. With our support, you can improve your brand's visibility in the relevant networks and be perceived as a trustworthy voice.
The solution: EPOS Marketing's PR potential check.
Customer: TOMRA
Customer: Metricool
of a PR story that we developed.
Increase in engagement on a LinkedIn CEO page that we manage
that we have supported in PR and communications
for the launch of a new brand in three months
for our B2B customers in 12 months
Reach figures based on the reach of target publications and industry portals such as Similarweb.
Yes, 100%. The PR potential analysis is designed to help companies assess the potential value of PR for themselves. There are no hidden costs and no obligations. If you ultimately decide to use external support, we will of course be happy to come on board.
Primarily for companies with complex B2B products (although we also have considerable experience with B2C technology) that want to expand their reach and support further marketing activities by building trust.
Honestly, probably not. Agencies and consultants who promote PR as a lead generator make dubious promises. We introduce your target audience to your brand and successfully build authority and reach. Of course, this helps with sales—but it's not a miracle cure.
Please feel free to provide us with some initial key data on PR and communication in the registration process in the information field. We can use this information for preparation purposes. We will clarify everything else in our conversation.
The potential analysis is carried out by our co-founder and CSO Stefan. Stefan has more than 20 years of experience in B2B marketing and communications, both on the agency and corporate side. His campaigns have won him several German and international PR awards.
Confidentiality is a matter of course for us. If you wish, we will be happy to provide an NDA before the meeting. Simply send us an email or note this in the registration process.
Building trust in your brand can start very quickly: one appointment, 30 minutes of your time, professional feedback. Simply click on the button and select an appointment—or send an email to hello@epos-marketing.com.
