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Transformation of a professional services brand
Transformation of a professional services brand
Case study: Professional services brand
The task.
Too many professional services companies rely on the three big Vs: sales, networking, distribution - according to the motto: if the team and management are good in the market, word of successful work will already get around. But decision-makers today start their search for potential partners digitally - so a brand's online presence is much more important than the merits of a management team, no matter how excellent.
Solution.
Together with the company's management, we developed a content marketing strategy that focused on the zero moment of truth - the first moment a potential customer can come into contact with a brand. Through content-based SEO and close collaboration with the international company's headquarters, we increased the brand's visibility, especially for high-transaction search terms.
The result.
As the pandemic saw other European offices increasingly embrace a digital strategy, the approach proved a resounding success, with the German team posting the best SEO positioning in 2021, the greatest digital reach, and more than 50 percent of new business attributable to online marketing.