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The birth of a smart home brand
Case Study: Smart Home
The task.
The international technology company Proscenic has enjoyed a good reputation in connoisseur circles for years - the products are high-quality, innovative and offer excellent value for money. And yet the brand does not stand out in the German market. We set out to change this - and to present the many hidden advantages of Proscenic solutions to a wide audience.
Solution.
To increase brand visibility, we developed a modern marketing approach based on a combination of organic reach and targeted content sponsorship. The rule here is: experience convinces! True to this motto, we offer testers, journalists and bloggers the opportunity to make their own experiences with the devices.
At the same time, we place the brand in strongly trust-building environments and rely on a strong presence in sales-related digital environments where potential buyers obtain information about the relevant categories.
The result.
In three months, we achieved an organic reach of nearly 1 billion impressions and placed Proscenic in 100 high-value environments. We prepared the launch of new flagship products and at the same time supported the sales activities in the fall and Christmas business. With success: the products for the Christmas business were already sold out after Black Week. But luckily there were more!