The Robot & the Chancellor

The Robot & the Chancellor

Case study: The robot

The task.

For a company from the automation sector, we took on the task of staging the table tennis robot, which was already familiar from previous events, at a major industrial trade fair by telling a new story. The challenge: technically, there was nothing new to report - the trade audience and press already knew enough about the fascinating machine. But our client wanted to aim high and apply for the German Chancellor's press tour.


We developed a technology story about the future closer cooperation of machines and humans in the factory of the future. To make this idea tangible, we cooperated with the German Table Tennis Association and had two junior national players compete against our robot.

The result.

The result: German Chancellor Angela Merkel was very happy to drop by and watch the game - and gave the company a previously unknown boost in brand awareness.

(Our Earned Media reach was already at 16 billion views after five days).

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