Recycling becomes an experience

Recycling becomes an experience

Case Study: Recycling

The task.

The Scandinavian company TOMRA is one of the leading providers of reverse vending and recycling solutions. A special approach to communication was required for the positioning of the new multi-feed systems. The TOMRA R1 and the successor model R2 are the first machines on the market where consumers can pour all their empties into one large opening. Sorting is carried out automatically at lightning speed - an advantage for customers and stores alike. Together with the TOMRA team, EPOS took on the task of attracting maximum attention for this innovation in the trade and public media.

Solution.

TOMRA's multi-feed vending machines convince consumers when they see them in action. By working with retailers who have already installed an R1, TOMRA and EPOS generate social media attention. Customers are enthusiastic about the convenience it offers them and ensure that the content goes viral. 

We used the organic distribution to draw the attention of specialist media as well as TV, radio and consumer media to the great interest - and thus generate further attention. At the same time, we provided new testimonials and underpinned the success story with newsflashes and a proactive media approach. 

Findings.

Within two months, we achieved more than 30 reports in the target media for the TOMRA R1. The total reach of the coverage was 97 billion in TV, radio, daily and trade media. At the same time, we prepared the launch of the TOMRA R2 for the trade audience.

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