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On the road to success with target group-relevant communication
On the road to success with target group-relevant communication
Case Study: E-Mobility
The task.
A sale, an acquisition or a merger present companies with challenges for which only very few are prepared. This has also been the experience of Compleo Charging Solutions AG, a leading provider of charging technology for the electromobility industry. Recently, the company was taken over by an investor, a situation that entails enormous and completely new demands on internal and external communication. Therefore, the company relied on the support of EPOS' experienced communication experts during this special time.
Solution.
Precisely tailored and comprehensive M&A communications, i.e. special PR and public relations work at the time of a merger or takeover, made a major contribution to the success of the transaction, both when it came about and during the purchase and post-merger integration. The focus was always on gaining the acceptance of all stakeholder groups and overcoming transaction barriers.
To achieve this, the EPOS team created messages tailored to the respective stakeholders and played them out via appropriate communication channels, both internally and externally. Examples include cover letters to and for employees on the intranet, press releases for the media, mailings, social media content, personal addresses, interviews, and more. Board members acted as ambassadors for the sale. This enabled a multi-layered dialog to be established with employees, partners and co. so that they always felt fully informed and taken seriously.
Findings.
The CEO played a central role in the communication concept developed by EPOS together with Compleo. The main focus was on keeping all reference groups in view and taking their specific sensitivities and interests into account in the communication. This was achieved through tailored and thematically coordinated live addresses as well as written content, regular social media contributions and press interviews.
Throughout the M&A process, EPOS consistently and consistently aligned communications for Compleo with the goals of the transaction. In addition, the agency always coordinated closely with the management board, external law firms and management consultancies. In this way, it was possible to build and maintain acceptance among the various stakeholder groups.
Excerpt from the press coverage:
Electrive.net: Kostal Group acquires Compleo
WDR Lokalzeit: Charging column manufacturer Compleo sold and saved (Min 17:17)
Ruhr Nachrichten: Rescue from insolvency after nail-biter / Compleo boss pleased with big-name buyer
pv-magazine.de: Kostal takes over Compleo Charging Solutions from insolvency
come-on.de: 500 employees / Kostal buys insolvent charging column company from Dortmund
Westfalenpost: Automotive supplier Kostal takes over charging column specialist Compleo
ecoreporter.de: Compleo: Insolvent charging pole manufacturer finds buyer
Westfälische Rundschau: Automotive supplier Kostal acquires charging column specialist Compleo