Menu
Digital revival for an industry champion
Case Study: Industry & Logistics
The task.
As a leading partner for industrial automation in production, warehousing and intralogistics, our customer supports companies from various industries with innovative projects. But contact and sales channels are changing - time for an update of the marketing strategy.
Solution.
Together with the executive board and the division managers, we developed a detailed map of the company's current marketing and sales contacts. One difficult hurdle: past data collection that was not DSGVO-compliant, which left a lot of potential untapped. In a multi-stage workshop, we identified and structured the most important customer group and the decision-makers involved. Stakeholder interviews and profiles formed the basis for a transformation of sales information into a foundation for future marketing action.
The result.
The integrated marketing strategy was approved by the Executive Board and formed the basis for new focuses in sales and marketing communications. From a proactive approach via a sales network, the focus was on an inbound marketing strategy that makes optimum use of the team's individual strengths. Around the important trade shows, social media communication was intensified in the sales team and a new direct marketing channel was established.