Warum fühlen wir uns von manchen Marken verstanden und wertgeschätzt, während andere uns kalt lassen? Die Antwort liegt in ihrer emotionalen Intelligenz (EQ). Der Psychologe Daniel Goleman unterscheidet fünf zentrale Dimensionen der emotionalen Inte ...
In the Middle Ages, the sword was considered an indispensable instrument for nobles and warriors, as well as a symbol of prestige and power. Although some experts argue that, depending on the opponent's equipment and the specific ...
This is how we like to start our second company year! We are delighted and excited to announce that our B2B marketing agency has been named "Most Innovative B2B Marketing Agency" at this year's German Business Awards. The German B ...
Marketing is often misinterpreted, especially at management levels: Invest in a new MarTech tool, flip the switch, and voila: like magic, customers flood in. In truth, effective B2B marketing requires patience, effort, and a dynamic ability to adapt.
Companies often still think in silos. This means that different departments are too rarely encouraged to work closely together. This has a major impact on communication and brand management in particular. Because the two b ...
In many B2B companies, a sales-oriented culture is deeply rooted, with marketing primarily focused on supporting sales in initiating and implementing business projects. This attitude leads to the fact that ...
Always up to date with all the trends in marketing? In an ever-changing business world, keeping up with the pace and ever-changing trends can be a challenge. B2B companies face the challenge ...
If you are an entrepreneur or marketing manager currently looking for advice or support in marketing and communication, you have probably noticed - the range of marketing agencies is large and the choice of the right one ...
B2B marketing agencies, also known as business-to-business marketing agencies, specialize in providing services to businesses that target other businesses as their customers, rather than individual consumers. These ...