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All posts by : Stefan Epler

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February 2, 2024
By Stefan Epler

Unsolicited application

EPOS is a progressive consultancy for strategy, marketing and communication with a focus on story branding. Together with specialists from the fields of strategy & consulting, written & visual content, digital marketing, PR ...

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February 2, 2024
By Stefan Epler

Internship B2B marketing/communication (full-time, at least four months) m/f/d

EPOS is a progressive consultancy for strategy, marketing and communication with a focus on story branding. Together with specialists from the fields of strategy & consulting, written & visual content, digital marketing, PR ...

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February 2, 2024
By Stefan Epler

Junior Consultant B2B Marketing/Communication (full-time) m/f/d

EPOS is a progressive consultancy for strategy, marketing and communication with a focus on story branding. Together with specialists from the fields of strategy & consulting, written & visual content, digital marketing, PR ...

What B2B marketers can learn from a medieval blacksmith
December 7, 2023
By Stefan Epler

What B2B marketers can learn from a medieval blacksmith

In the Middle Ages, the sword was considered an indispensable instrument for nobles and warriors, as well as a symbol of prestige and power. Although some experts argue that, depending on the opponent's equipment and the specific ...

Why B2B marketing requires more than just a "switch"
June 15, 2023
By Stefan Epler

Patience is the key: Why B2B marketing requires more than a "switch"

Marketing is often misinterpreted, especially at management levels: Invest in a new MarTech tool, flip the switch, and voila: like magic, customers flood in. In truth, effective B2B marketing requires patience, effort, and a dynamic ability to adapt.

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May 22, 2023
By Stefan Epler

The underestimated alliance - Brand & Communication

Companies often still think in silos. This means that different departments are too rarely encouraged to work closely together. This has a major impact on communication and brand management in particular. Because the two b ...

B2B agency header new
May 2, 2023
By Stefan Epler

Why companies benefit from a specialized B2B agency

In many B2B companies, a sales-oriented culture is deeply rooted, with marketing primarily focused on supporting sales in initiating and implementing business projects. This attitude leads to the fact that ...

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February 16, 2023
By Stefan Epler

The little sins of B2B marketing

Impostor syndrome is strong in most of us. Not because we are all in fact fraudulent impostors. But because we are human beings who cannot know everything and do not have an answer to every question. ...

B2B Marketing Agencies Lead Generation
February 15, 2023
By Stefan Epler

The role of B2B marketing agencies in lead generation

Always up to date with all the trends in marketing? In an ever-changing business world, keeping up with the pace and ever-changing trends can be a challenge. B2B companies face the challenge ...

B2B marketing agency
February 10, 2023
By Stefan Epler

Why another marketing agency?

If you are an entrepreneur or marketing manager currently looking for advice or support in marketing and communication, you have probably noticed - the range of marketing agencies is large and the choice of the right one ...

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