We are EPOS. We help technology companies reach their target groups and achieve sustainable growth through targeted brand building.
Learn how brand design and activation can support perception and sales, even with complex topics.
For most B2B companies, brand is equal to brand awareness. Companies targeting consumers invest a lot of effort in creating a positive influence on buying decisions very early in the customer journey. But in the B2B business, the part of persuading the customer is often left to the sales team or the product itself. There are sometimes good reasons behind this approach, but in modern marketing, this technique is often outdated.
Are you looking for a quick and secret backdoor into the mind of potential buyers? Don't worry, we don't offer shady manipulation techniques. We are reshaping established marketing methods to make them easily applicable for complex B2B offerings.
Brand character and values determine the topics covered by corporate communications and media relations.
The content strategy is aligned with the relevance criteria of the target groups that the brand is intended to address.
The brand's posts, appearance, and visual identity are based on the guiding principles defined in the branding process.
Every brand should also answer what it offers and for whom it is suitable. The answers form the basis for compelling sales materials.
As with content, branding can also help in selecting suitable and convincing topics for thought leadership campaigns.
Brand ambassadors and influencers occupy topics that effectively promote the brand and products to the outside world.
Modern marketing must stimulate demand where potential buyers are active. It must address and convince them with the right messages. A consistent experience and a clear differentiation from the competition are crucial for success.
Sounds complex? In many cases, it is. Therefore, our range of services as a B2B agency is designed to support you as flexibly as you need.
Reach and activate audiences through tailored and convincing messages.
Digitalize and transform marketing and communications.
Increase and uncover the contribution of marketing to the company success.
Set the right goals in the long term and pursue them effectively.
As a B2B marketing agency and communications agency, we believe that marketing for companies should be no less interesting and timely than measures aimed at end consumers. Logical, really. But almost 20 years in international agencies with large and small brands have shown us that this insight is not so obvious in lived practice. So we created EPOS to work on this challenge.
Then get in direct contact with us. We are excited about your plans and projects.
Is a contact form too slow for you? Send us an e-mail - we will get back to you as soon as possible!
