"I am hugely excited about EPOS' commitment to communications and marketing. We have already been able to achieve an enormous media reach of several million readers and viewers, which has increased our awareness and recognition among the population en ...
Underestimated guideline: The marketing mandate
Every company must ask itself the question of how it presents itself to potential customers, how it addresses them proactively and reactively, and how it designs its offering so that it is as attractive and fitting as possible. In this ...
The role of emotional resonance
Some marketing experts today believe that a distinction between B2B and B2C is no longer appropriate. Instead, talk about B2H, "Business to Humans. Because in the end, we always want to sell to people. Even if this is from ...